Pioneering the Next Chapter of Protein Production with Unibio
A Deeper Look Into the Transformative Rebrand of Unibio
Welcome back to Changemakers, the official newsletter of Brighter Future.
Thank you to everyone for being a member of this community and joining us for each newsletter edition. First off, Happy 2025. We’re really excited to get this new year started and continue building with this fantastic community of changemakers.
And we are starting the New Year by celebrating - the launch of Unibio’s new branding.
Check out this week’s topics…
Transforming Protein Production - An Inside Look at the Unibio Rebrand
The Brand Has Risen - A Year Working Alongside the Unibio Team
It’s finally here.
It’s official—something monumental happened last month, and we couldn’t be more thrilled. The Unibio rebrand has launched, capping off a year of collaboration with their management team to bring their ambitious and inspiring vision to life.
We’re excited to now pull back the curtain and share the journey behind this transformative project, offering a glimpse into a year of creativity, innovation, and partnership with Unibio.
Transforming Protein Production - An Inside Look at the Unibio Rebrand
In reflecting on their new brand, David Henstrom, CEO of Unibio, shares, “This transformation embodies our ambition to lead the global shift toward sustainable protein production. By communicating our mission more powerfully, we ensure that Unibio stands out as a leader in sustainable innovation through both technology and product development."
As part of the rebranding process, we collaborated closely with Unibio’s management and leadership team to refine their core values. Together, we shaped a renewed purpose, mission, vision, and values.
Trine Leth, Head of Communications at Unibio, writes, “The renewed mission and branding mirror our commitment to building a diverse, inclusive working culture that fosters creativity and drives sustainability. A business that operates with purpose, people, and planet in mind.”
At Brighter Future, we pride ourselves on creating brands that do more than look great, they connect deeply with all stakeholders and drive meaningful change.
See the full case and more here.
The Brand Has Risen - A Year Working Alongside the Unibio Team
From our very first engagement, it became clear that Unibio needed a brand transformation that would not only tell their story but also project their future vision, positioning them as leaders in sustainable protein production. We worked to uncover their unique narrative, their origins, mission, and vision for the future - and built a brand that would bridge the gap between where Unibio is today and where they aim to go tomorrow.
The result is a brand that reflects Unibio’s long-term goals: to create a positive impact on global food and feed systems, foster innovation, and build meaningful connections with stakeholders.
An Origin Story to Inspire Connection and Impact
“In the waters of a small lake on an ordinary fishing excursion, a professor stumbled upon a remarkable revelation lying just beneath the lake’s surface - microorganisms capable of a silent yet profound alchemy, transforming carbon-rich gases into a boundless source of protein.”
At Brighter Future, we believe that an organisations origin story is one of its most powerful assets. Unibio’s story—of discovering protein production technology in nature—resonates deeply because it speaks to the core of their mission: harnessing the power of nature to solve one of humanity’s biggest challenges.
Working on Unibio’s Origin Story has been one of our favourite aspects of this rebranding project. Their unique story about discovering protein production technology in a lake was fascinating and provided a foundation for their entire brand.
📚 Read the entire Origin Story below.
Getting to Know David Henstrom, CEO of Unibio
Reflecting on the journey and why his team’s work at Unbio inspires him, David shares, "We have the chance to profoundly influence how proteins are delivered in a planet-friendly manner, which protects our land, water, and biodiversity. For me, those are the key aspects— the people and the impact we can have.”
David’s emphasis on these key aspects highlights the potential of innovation and adaptability in advancing sustainable solutions.
Through this journey, he’s also learned some key advice he can now share with younger entrepreneurs looking to make their own impacts, “I'd say, number one, enjoy the ride, find mentors, and stay humble. That would be where I'd start out.”
Learn more about David’s diverse experiences and how they’ve contributed to Unibio's mission to revolutionise protein production for a more sustainable future.
The Final Days of the Offer - Act Fast!
Start this next year off on the right foot, working collaboratively to grow your brand, broaden your impact, and build a better future for all.
There are only two days left to get a head start on the coming year of growth by trialing our new design subscription service. This means we’re offering a one-time 50% discount on our design subscription until January 10th, 2025! This is a great opportunities to maximise value, as we test and refine the new service.
If you book and purchase by this date, you can redeem the offer anytime in 2025.
📧 To claim your discount, respond to this email or contact mission@brighterfuture.studio.
Thanks for starting your 2025 with us. We look forward to another year filled with impact and progress in the Changemakers community. See you soon.
Cheers,
The Brighter Future Team
