Brighter Future's Changemakers

Brighter Future's Changemakers

What Makes a Partner Say Yes: Inside the Pitch That Landed Eeden a Major Fashion LOI

A behind-the-scenes breakdown of how a circular materials startup used narrative, urgency, and FOMO to win belief.

May 18, 2025
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Welcome back to Changemakers, the newsletter for founders, storytellers, and leaders shaping the future of climate, nature, and impact-led innovation.

In this edition, we’re diving deep into the moment where strategy, urgency, and narrative came together to help one circular economy startup secure a letter of intent with one of the largest fashion brands in the world. It’s a story about emotion, pressure, precision, and a pitch that needed to land, fast.

Today’s topics..

→ Spotlight: A Call That Could Change Everything
→ Case Study: How We Helped Eeden Win the Room
→ For Founders: Seven Moves That Turn Pitches Into Partnerships

Drop us a note anytime at mission@brighterfuture.studio. We’d love to hear your thoughts on this newsletter.

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Aaron C. Leaman's avatar
A guest post by
Aaron C. Leaman
Founder & High-Stakes Communications Strategist: At the intersection of brand, narrative, and neuroscience; I help climate and bioscience founders land their story with investors, partners, and the world.
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