The Problem With Climate Messaging (and How to Fix It)

+ What Mission-Driven Founders Can Do to Cut Through Noise, Create Belief, and Drive Change

Apr 30, 2025

∙ Paid

Welcome back to Changemakers, the newsletter for founders, storytellers, and communicators building the next generation of impact-led ventures.

This edition tackles something urgent: Why climate communications keep failing and what neuroscience and story structure can teach us about making people care.

Today’s topics..

→ Spotlight: The Real Cost of Flat Climate Messaging
→ Insight: The Neuroscience of Why Story Changes Everything
→ For Founders: A Better Way to Lead Through Story

Drop us a note anytime at mission@brighterfuture.studio. We’d love to hear your thoughts on this newsletter.

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A guest post by

Aaron C. Leaman

Founder & High-Stakes Communications Strategist: At the intersection of brand, narrative, and neuroscience; I help climate and bioscience founders land their story with investors, partners, and the world.