From Deck To Deal: A Clear Fundraising Roadmap

How To Build Investor Belief With The Right Story, Structure And Sequencing

Welcome back to Changemakers, the newsletter for founders, storytellers and operators building the next generation of impact-led ventures.

In this edition, I’m sharing a step-by-step guide to help you raise investment with clarity and confidence. From mapping your investor landscape to writing cold outreach and structuring a story-led deck, this is the exact process I use with climate, science and nature-tech founders every week.

If you're preparing to raise in Q4 or Q1, we have two slots remaining for our success-fee pitch development service in September. So get in touch with your deck to see if you are a fit. See the pitch development process here.

Today’s Topics..

→ How to map your investor landscape and outreach strategy
→ Email and messaging tactics that get responses
→ Structuring teaser decks and full decks that win belief
→ Building trust through process: calls, follow-ups, data rooms
→ This month’s offers and support opportunities